The smart “taste my smart” Christmas calendar

Christmas is near and as in past years, in addition to felling a surge of good will and peace ; ), I am starting to physically prepare for the typical end-of-year overeating indulgences.
This year, while researching the Christmas advertising campaigns, I came across a rather tasty idea from smart, which created a Facebook application with 24 different recipes from around the world, one for each day of December, just like a virtual advent calendar (obviously each recipe shows some element of the typical smart lines.

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The whole idea was enriched by the knowledgeable signature of food photographer René Riis, who lent his magic touch to the flavorful and fun dishes by Jürgen Zimmerstädt.
A cute idea and a non-invasive form of advertising, simple but at the same time created to be perfectly in tune with the current month.
Kudos smart!

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