Web Design Trends for 2010: Call To Action Buttons

I’m going to publish every week some posts about the “web design trends” for the next year.
This time we’ll see something about the “call-to-action” buttons.

Enjoy and let me know your thoughts!

Bigger Is Better (and choose contrasting colors!)

Big is “beautiful”, Big is “web 2.0″, Big is “visible”.
Increase the size of your main buttons and place them on a good position.
Use some bright colors, try a nice gradient.

Choose the right position

A good position is fundamental.
Better if you can insert an important button on the top of your page.
Place your logo on the left and on the button on the right (in western culture we read from left to right and from top to bottom)

…but you can still try to move it on the absolute center, after the header:

Be consistent with your style

It’s pretty easy to understand. Follow a style.
Give your users the chance to recognize immediately where to “click”.

Space

Insert some dead space around your main buttons.
Move them in an outstanding position. An important “call to action” button always needs space.

Make it different

Try to use some custom shapes or some cool vectors close or over the button to draw the user’s attention to the focus area.

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18 Comments

 

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  4. Mufi 02/02/2010  9:42 pm Reply

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  6. Jason Rudland @ GMIG 01/05/2010  5:56 pm Reply

    Some great examples of calls to action. It's an often-overlooked part of website design. The average website visitor does not want to hunt around a site looking for a contact form...much better to give them a pretty and shiny call to action to click on!

  7. satellite tv on pc 29/05/2010  5:14 am Reply

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  8. web design 08/06/2010  8:26 am Reply

    thanks a lot for this wonderful article

  9. Louise McCartan 15/07/2010  1:35 am Reply

    Really like this. I'm looking for new button styles at the moment and am feeling inspired. Great set. Thanks

  10. domain registration 07/01/2011  2:34 am Reply

    Stunning designs! They're really an inspiration. Keep posting more. Thanks!

  11. Ramesh Singh 11/01/2011  5:57 am Reply

    Guys, what you think having too many objects and elements can work or a simple, sober layout like nickfinck can work. I am also thinking to write a post on what areas influencing people and what people dislike.

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  13. Website Leasing 02/02/2011  5:48 am Reply

    several great examples of calls to achievement. It's an often-overlooked piece of website design. The regular website visitor does not want to chase about a site looking for a contact form...much better to give them a attractive and gleaming call to action to click on!

  14. ERP Companies India 09/02/2011  10:52 am Reply

    This time we’ll see something about the “call-to-action” buttons. Enjoy and let me know your thoughts!

  15. Akintatli34 19/04/2011  5:35 am Reply

    thanks a lot for this wonderful article

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