30 clever logos with hidden meanings. The magic of negative space…

16 Comments

1. Reply

   

   That’s a superb showcase. Really great collection, and something that demonstrates perfectly the power of negative space in design. Much appreciated.

   Robin Cannon October 26, 2009 at 3:54 pm
2. Reply

   

   I happened across your site last week and I love it!

   This post is just too cool – fascinating images incorporating negative space. If you hadn’t pointed out some of the hidden messages, I would have completely missed them (i.e., FedEx)!

   Amazing site, thank you!!

   Lori October 26, 2009 at 9:52 pm
3. Reply

   

   The London Symphony Orchestra also has a L S O in it.

   anon October 28, 2009 at 12:23 pm
   • Reply

     

     And the river Thames maybe!?

     anon April 14, 2010 at 10:51 pm
4. Reply

   

   Maravilloso post.
   Thanks!

   Jesús October 28, 2009 at 11:52 pm
5. Reply

   

   Wow I never realized the Toblerone logo has that bear in it – great list you got here!

   Teehändler aus Hamburg December 21, 2009 at 1:03 am
6. Reply

   

   que lixo

   andre January 31, 2010 at 1:05 am
7. Reply

   

   Just great!

   ApuestasAganar.com March 6, 2010 at 4:07 pm
8. Reply

   

   Am I the only one that saw neither of the two meanings of the London symphony orchestra logo

   mlah April 7, 2010 at 5:18 am
9. Reply

   

   Shark is another good one. http://www.sciencepunk.com/v5/gallery/SharkEnergyDrink.gif

   Shark April 24, 2010 at 8:12 pm

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5. A mágica do espaço negativo « BLOGit

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