FedEx
One of my favorites. There is a hidden white arrow between the “E†and “xâ€. Amazing.
London Symphony Orchestra
Two different meanings: the rhythm of the music and a conductor with his baton….
Hope For Children Initiative
It’s self-explanatory.
Yoga Australia Logo
If you watch it carefully you can see the Australia Map.
Galeries Lafayette
There’s the Eiffel Tower!
VIA Rail Canada Logo
You can see two train tracks with the letters†V†and the “Aâ€
Goodwill
A smiling face but…with a closer look you will see the lower case “g”
Sun Microsystems
The diamond shaped logo is composed by the letters “S-U-N”
A-Style
You see….two people….
Museum of London
Each shape shows the growing geographic area of London. Stunning.
Modern Nerd
This one is really smart.
You see a nerd, right? Now look the letters “D” and “N”, they are both open and you can read the work “nerd”.
Seattle Aquarium
ED Milan
“E” and “D”. An electric plug. Stunning.
Pittsburgh Zoo and Aquarium
Washington state university
The letters “W”, “S”, and “U” are arranged to form a Cougar head
Hartford Whalers
Whale + “H” + “W”.
Carrefour
Did you notice the hidden “c”?
Toblerone
There’s and hidden bear.
Amazon
Two different meanings: Products from “a” to “z” and…a smile!
Baskin Robbins
31 flavors….
Treacy Shoes
Ogden Plumbing
Talk
Microsoft “Mouse”
Big 10
There are 11 universities in the Big 10 conference, with one (The Pennsylvania State University) added 19 years ago.
Now the logo reflect the 11th university too. Amazing.
Mammoth Mountain
Tostitos
Look, there are two guys enjoying a Tostito chip with salsa!
Eight
Variations of number “8″. Great!
Milwaukee Brewers
Eighty- 20
This is not a negative space example but it’s too cool: dark squares are “1’s” and light squares are “0’s”. It’s binary code.
Top squares= 1010000= 80
Bottom squares= 001010 = 20
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That’s a superb showcase. Really great collection, and something that demonstrates perfectly the power of negative space in design. Much appreciated.
I happened across your site last week and I love it!
This post is just too cool – fascinating images incorporating negative space. If you hadn’t pointed out some of the hidden messages, I would have completely missed them (i.e., FedEx)!
Amazing site, thank you!!
The London Symphony Orchestra also has a L S O in it.
Maravilloso post.
Thanks!
Wow I never realized the Toblerone logo has that bear in it – great list you got here!
que lixo
Just great!